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igomez lab

Rosa María

Pastelería -

Brand Identity

Client

Rosa María Pastelería

Deliverables

Visual Identity

Role

Design

Date

June 2026

About the brand

Rosa María Pastelería is a bakery dedicated to crafting fresh cakes, pastries, and desserts that bring people together. Rooted in quality ingredients and homemade flavors, the brand creates sweet treats for everyday indulgence as well as life’s special celebrations. Its identity reflects warmth, joy, and a passion for making every occasion a little sweeter.

Our Touch

For Rosa María Pastelería, Igomezlab reimagined the brand from the ground up, preserving its essence while creating a stronger and more recognizable identity. New typography, custom iconography, and a refined visual system were introduced to better capture the warmth, craftsmanship, and unmistakable character of a bakery.

Results

A renewed identity rooted in familiarity preserving the spirit of Rosa María Pastelería while giving it the clarity, character, and visual language to be instantly recognized and remembered.

Color Palette

Grid

Fonts Used